Mass email, also known as bulk email or email blasts, typically refers to sending promotional email campaigns to a large list of contacts such as customers, subscribers or leads. In this article, we define what a mass email is, explain how to send a mass email using different platforms and provide tips about bulk emails. Learning the best practices for sending mass emails may also help you develop and implement effective marketing campaigns. This type of communication allows you to create a strong online community, achieve conversion goals and make announcements.
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